How to sell on Facebook and Instagram from scratch
Selling on Facebook and Instagram is simpler when you follow an order. The most common mistake is starting with the ad, before you have an offer that makes sense.
1. Choose what to sell
It could be a physical product, a digital product, a service or an affiliate offer. Before deciding, check the Ad Library to see what has been advertised for weeks in your niche.
2. Build the offer
Make it clear who it's for, what problem it solves, what it costs, what's included and what the guarantee is.
3. Set up where the sale happens
- Sales page or store: with direct copy and a simple checkout.
- WhatsApp or Messenger: great for services and sales that need a conversation.
- Payments: offer the options people use most in your market.
- Facebook Marketplace: an option for physical products and local sales.
4. Create your profile and first posts
Before buying from an ad, people often check the profile. Post what you do, real proof and answers to common questions.
5. Start advertising small
Use Ads Manager, install the Meta Pixel and test a few creatives on a small budget. Avoid exaggerated promises: they can get your ad rejected.
6. Measure and adjust
Track cost per click, cost per sale and profit. Pause what doesn't work and create variations of what does.
To choose your offer and get ad ideas, Prospect Spy shows what has been running the longest in your niche.
Read next
- How to create ad creatives based on what already works
- How much to spend on your first Facebook and Instagram ads
- How to make money online in 2026: real ways to sell
Frequently asked questions
Do I need a registered business to sell?
It depends on your country, what you sell and your volume. If you sell regularly, talk to an accountant.
Can I sell without ads?
Yes, with content, groups and referrals, but growth is usually slower.
What sells the most?
There's no single answer. That's why it pays to research what has run the longest in your niche.