How to find winning products in the Meta Ad Library
Step by step
- Open the Ad Library and choose the country where you want to sell.
- Search buying words, such as
free shippingorshop now, plus your niche. - Look for ads running for over 30 days.
- Check whether the same ad has several copies.
- Open the sales page and note the promise, price and guarantee.
- Create your own version, with your own product and copy.
What to avoid
- Copying another company's text, brand or images.
- Deciding from one ad. Look for several advertisers with the same product.
- Treating running time as a guarantee. It is a signal, not a certainty.
Frequently asked questions
How many days signal a good ad?
There is no exact number. Over 30 days is a useful first filter.
Do I need to advertise to search?
No. The Ad Library is public, so you can research before investing.